Six tips to drive customers to your local business
Have an optimized mobile site
Face it, the phone is the primary way people browse the web these days. Your website on a mobile device should have your address, phone number and hours right on the front page. If you have a restaurant, it’s also essential to have a sample menu and prices to help in the decision making process.
Make sure you add your business to both Google Maps and Yelp
When someone is on the road and looking for a place to eat at or where to get a nice bottle of wine, the #1 action they’ll take is Google what they are looking for. Google will then use their location and display the results from Google Maps first. The same is true for Maps on the iPhone, which gets its listings from Yelp.
Encourage your customers to leave reviews on both Google and Yelp.
Equally important is that when someone sees your listing, they also see that it’s highly rated. There’ll always be that one disgruntled person who will leave you a bad review, your way to counter that is to encourage your loyal customers to share their experience in a review.
Keep your hours updated everywhere
It sounds simple, but when you have a website, Facebook, Google Maps and Yelp to update, this can easily become a task and be overlooked. Don’t. The only thing worse than someone not coming to your business because they can’t find the hours, is for them to show up when you are closed. Bottom line, it’ll only take you about 10 minutes to update the hours.
Make Instagram your friend
Instagram is a great visual way for people to get a feel for what you are about. Using a lot of hashtags will also help you be found by people who are in your area and interested in your service/product.
Focus on quality vs quantity
While it’s important to keep your website and social media feeds relatively fresh, your focus should be on quality — content value. Make it interesting and keep your customers engaged!.
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