SEO Case Study: Moving Keb’ Mo’s website from WordPress to ExpressionEngine

In late July we migrated Keb’ Mo’s website from WordPress to ExpressionEngine. This was not a redesign, but instead a mirror of the WordPress site. Aside from the mobile menu (which used a WordPress plugin), the only difference is the responsive framework which went from Skeleton to Bootstrap. Skeleton is actually a lighter weight (albeit outdated) framework.

ExpressionEngine had already been powering Keb’s internal assets site; so most of the content needed was already in EE. The majority of the work revolved around changing the HTML for Bootstrap, as well as developing the tour page. And last but not least, instead of using a plugin for a sitemap, we created the sitemap from scratch using a standard EE template ~ which is what we prefer to do for any EE site we develop.

After about 4 weeks of being on ExpressionEngine, the site speed has improved a lot, and visits from organic search have increased significantly as well. We attribute both to proper site building techniques, correct HTML syntax and a sitemap that accurately reflects the site’s content.

Of note: Keb’ Mo’s WordPress site had also been built by us

See the results for yourself!